Our Team
With over three decades of experience working within the worlds biggest global agency networks and most successful creative hotshops, the team brings deep human expertise and judgment to every project.
David bain
After founding BMB, one of London’s standout award winning creative start-ups, he now brings that hard-earned strategic discipline to Abundance Studio and the new possibilities of creative AI. He sees A.I. as a structural shift: expanding imagination, stripping out waste and replacing scarcity with abundance. The result is creative work that moves quickly and lands cleanly- where machine scale and human judgement work together to deliver better more unconstrained ideas, faster.Founder
Matt Waller
Matt has twenty+ years in the industry, having worked at BBH, Grey, BMB and Recipe on brands including McCain, Kingsmill, LEGOLAND and KP.Over the last five years, he’s become one of the UK’s most energetic explorers of AI-powered creativity.Matt is guided by the simple belief that the age of constraint is over and we are in the age of abundance; more variety, more ambition, more imagination.Founder
FounderJustin Cox
Justin has spent 25 years helping brands make big leaps in tough markets.As the former Client Managing Director of Ogilvy UK, one of the UK’s largest communication agencies and a senior leader within WPP, he’s guided global clients like Vodafone, Burger King, Ford, Virgin, and Tourism New Zealand through change, growth, and transformation.Turned creative dissenter, he is a co-founder of Abundance Studio, where he’s channelling his experience into a new creative model, rewriting the economics of creativity for brands. One that merges human insight with A.I. speed to unlock richer, faster, more effective brand building storytelling. For clients, that means less compromise, more control and campaigns built for the realities of modern marketing.